25 YEARS. 
ONE INDUSTRY. 
NO SHORTCUTS.

"I have spent over two decades at the heart of the travel, experiences and leisure industry — not as an observer, but as the person running the P&L, building the partner networks and leading the teams.

My journey started at Deutsche Bahn, where I spent eight years as a Branch Manager and Travel Consultant, developing a deep understanding of how people experience travel. From there I moved into product management at Ameropa-Reisen, one of Germany's leading rail-based tour operators — where I first discovered my passion for building and scaling product portfolios.

In 2007 I joined Smartbox Group, at the time one of Europe's fastest-growing experience gift box companies. Over six years, I built the German product portfolio from an early stage, expanded operations into Austria and Switzerland, and eventually led the entire Central Europe cluster — managing up to 70 employees and over 1,000 experience partners.

In 2013 I joined the Jochen Schweizer mydays Group, where I spent nearly a decade in progressive leadership roles. As Director of Product Management I was responsible for the entire DACH portfolio of 2,500+ experience partners and led a team of 50. Later, as Director Travel, I held full P&L responsibility for the Group's travel business — a €80m revenue base with 1,000 products and 800 partners. During this period I also held simultaneous Managing Director responsibilities across three business units: JSMD Event GmbH, Hip Trips GmbH and mydays Erlebniswerk — launching new ventures, restructuring teams and building businesses from idea to operation.

In 2022 I took on the role of Managing Director at the Verband der Veranstaltungsorganisatoren e.V., leading the strategic repositioning of the industry association, expanding its member network and representing industry interests in dialogue with political stakeholders.

Since 2023 I have been working as an independent consultant, advising leading companies including Smartbox, TLC Worldwide and HRS Destination Solutions on commercial strategy, market expansion, partner acquisition and business transformation. I am also Co-Founder of Travelbox Solutions, building next-generation white-label booking technology for the voucher and experience industry.

I am equally effective as a strategic advisor, a hands-on project lead or an interim executive — and I bring the same level of commitment and commercial rigour to every mandate."